Dubai Shopping Festival is perhaps one of the most well known shopping fiestas in the world. Shoppers crowd the streets of Dubai during this mega annual international event. Organized by the Dubai Events and Promotions Establishment in collaboration with the Dubai Tourism and Commerce Marketing, this festival has proved to be a fine shopping and family entertainment event. Dubai Shopping festival is a shoppers paradise to explore. Dubai Shopping Festival (DSF) started on 16 February 1996 as a retail event intended to benefit retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction. It is an annual month-long event, usually scheduled during the first quarter of the year, and attracts about 3 million people to Dubai. During the Festival, shops offer discounts on their merchandise, daily car raffles are drawn, and there is a fireworks display. In 2006, the festival was postponed due to the death of Dubai's ruler, Sheikh Maktoum bin Rashid Al Maktoum.